Repeat & Referral Business

My husband and I have been able to buy and sell quite a few homes in our marriage and the various places we’ve moved to during our decade together.  My parents are realtors in Texas, and since they were my first and only realtors until I moved out of state, I was pretty spoiled.  I thought all real estate agents worked their hardest for their clients until each client was 100% satisfied.  I was mistaken.  I guess that’s why my mom and dad have earned so many customer service awards- they work tirelessly for each client as if he or she were their own flesh and blood.  I have realized that satisfied clients means that they will not only use my parents again, they will recommend them to their own friends and family.  Thus, my folks have a thriving business.

The Key Is Satisfied Patients

This principle is not only true for real estate.  It generally works for any business, company, or practice.  Clients and customers want to have a good experience, and once they do, they can be pretty vocal about it, to your advantage.  According to Press Ganey patient satisfaction surveys, there is a clear link between patient satisfaction and their perception of quality of care and profitability. Satisfied patients also share their experiences with others and are willing to refer your practice or hospital to their friends and family. In fact, Press Ganey found that “Hospitals with patient satisfaction in the 90th percentile experienced nearly a 1/3 increase in patient volume—or, on average, an additional 1,382 patients per year.” The exact opposite was true for hospitals with low patient satisfaction- as many as 2,600 patients sought other providers.

Sound Masking: How to Keep Satisfied Patients

What would you do to ensure satisfied patients?  What wouldn’t you do is the better question?  As I said earlier, few can afford to lose business.  The interesting thing is that many professionals don’t know what it is that keeps or loses their patients.  If good medical care is given, most doctors assume that is enough.  And maybe it should be.  Yet, often it’s not.  A simple service many patients wish to receive is confidentiality and privacy.  While HIPAA ensures a certain level of protection, it does not protect against oral transmission through a lack of speech privacy.  Sound masking systems aren’t just for distractions.  They’re also for situations like these: those in which you need to offer  a higher level of privacy for your patients.  This could help them feel safer, more able to share sensitive information, and less likely to overhear other patients or staff doing the same.

If you would enjoy a few more satisfied patients and their referrals, check out sound masking.  It’s a fast, affordable, and invisible resource for keeping your patients in your office.

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