The McCord Real Estate Team

Taking a Personal Interest in their Clients

My mom and dad are successful realtors in Dallas, TX.  My mom started real estate while my dad was still building houses, so I have watched her top the charts time and again and have marveled at how well she did even solo.  I believe her success is a result of her loyalty, friendliness, and faithfulness.  Each client feels taken care of from looking at the first house to closing day and beyond.  That’s because she takes a personal interest in their needs and wants, and she works hard to ensure they get exactly what they want at a price they can afford.  And now that my dad brings his construction expertise to the team, they are quite the dynamic duo.

Why she left her office

Recently we had an interesting conversation about why she left her real estate office and started officing from home.  The main reason was that she felt she couldn’t serve her clients well from her noisy office for the following reasons:

• Distraction- too much office noise was distracting while she tried to work or make calls.
• Overheard Personal Information- she didn’t want other agents or passers-by to overhear her personal information as she made calls.
• Competing agents- there were times that the agent on the other side of a deal she was negotiating was present in the office.  The last thing she wanted was for that agent to hear her confirming a seller’s bottom price or a buyer’s top price.
• Lack of professionalism- similar to distraction, ambient office noise in the background does not sound personal and professional to a client on the other end of a call or in a meeting at the office.

As a result, she moved her office home to batter take care of her clients.  However, it may be that you don’t have that luxury.  Perhaps your home is not large enough to house an office, or perhaps you have to work at an office because it’s more convenient for your clients.  Or maybe it’s just too expensive to buy all the equipment you need to work from home successfully, or maybe you simply aren’t productive enough when faced with home distractions.

White Noise

Whatever the case may be, an alternative solution for office noise is white noise.  White noise is basically a low-level background sound that helps your brain block out competing sounds so that it can focus on one task, one conversation, or one person at a time without becoming distracted.  In the case of clients, white noise can help them stay focused and not overwhelmed by all the background clattering while they are trying to negotiate a deal.  Furthermore, when white noise in employed office-wide (like in the case of sound masking) provides security since all parties can talk freely without fear of being overheard.

My mom has received the customer service award office-wide 5 times for a reason- she cares about her clients as if they’re family.  So, whatever it takes to make them feel personally cared for and protected is worth it to her.  Maybe you feel the same way.  Try this free white noise generator to see if it’s a fit for your style of business.